How to start an online casino

How to start an online casino

“I want to start an online casino” or “How to start an online casino” is a question I am often asked, and this rather vague request is typically followed by another request to put a proposal together in order for the protagonist of the question, to decide what sort of casino they may wish to start.

While I love helping people, I simply do not have the time to go through this process on a one-on-one basis due to time constraints. If you wish to hire me as a consultant, I am certainly a gun for hire, otherwise, I have penned a number of articles to guide you through the process, absolutely fee, and this should be enough to get started.

Before I, or anyone else for that matter, can help you, you need to be 100% sure of the following:

  1. What type of casino do you want to start?
  2. Who will be supplying your games?
  3. Where are your customers likely to live?
  4. What is your budget?
  5. What license do you want to operate under? (determined by budget / jurisdiction)
  6. What currency do you want to accept, will you be accepting crypto?
  7. What payment methods do you want to use?
  8. Who is going to build you website?
  9. How are you going to do your marketing?

Once you know the above, pick up the phone and call me. I am now in a position to help you!

Now before I start, if you are looking for me to tell you what sort of casino/gambling enterprise you should start. I have a standard answer. Start a lottery re-selling business. Everyone knows the lottery and enjoy playing it.

If thats not your thing, then read on.

So lets go through these questions one at a time

What type of casino do you want to start?

My own casino using my own games

With your own casino games, bear in mind that most jurisdictions require that games have certification of some kind. It is different in each jurisdiction with the simplest being in Curacao which requires RNG certification.

General casino games

This would cover the likes of slots, table games, lucky numbers, live games and betting. While there are many providers across the board, we would suggest taking a look at InBet Games who has a large variety of games you can access via a single feed.

Online Poker

Poker requires decent software to be effective. There are a number of great companies out there who can offer this to you. The first is EvenBet Gaming and the second is Cubeia. There are also a number of smaller providers who have good software if price is a concern. When you contact me, you can ask me about this.

Sports Betting

Sports betting is a complicated process. Feeds are expensive, and the likes of Betfair and Paddypower require all sorts of hoops to hop through. If you are a small outfit or want to offer services in India or Pakistan I would suggest taking a look at InBet games. They have a comprehensive sports betting product that will likely work for you.

Who will be supplying your games?

This is important because some jurisdictions simply will not work with certain game suppliers. Also, licensing dictates game certification requirements that need to be adhered to. So it is important that your game supplier is able to offer games to the jurisdiction in which you plan to license.

If you will be using your own games, you will need to go through the process to get your games approved under the license you wish to work.

Where will your customers live?

If your customers live in the US and you wish to target the US market, this is not somethnig I am able to assist you with simply because I do not have the relationships in place with US based licensing authorities.

What is your budget?

Obtaining licensing is not a $5 exercise. You are going to spend at least 25K EUR per annum for your licensing needs (at the bottom end) and 200K EUR per annum at the top end. You can shave this cost down by opting for a White Label / Managed serice if you are on a tight budget.

What license do you want to operate under? (determined by budget / jurisdiction)

Lets say you want to offer services in Latin America and part of Europe. Chances are a Curacao license would work for you. However, if you were expressely interested in Europe and have the budget. You may opt for a Malta or even an Isle of Man license which has a broader scope.

Further informaiton on what gambling license to use and a cost breakdown of a Curacao license.

What currency do you want to accept, will you be accepting crypto?

The concern around crypto and fiat businesses is that a gambling company is not a financial services company. So for instance, you must be careful how you deal with crypto. In most instances, you wont be allowed to accept a payment in fiat and then offer the player a means to convert to Bitcoin or similar.

What payment methods do you want to use?

Considering 95% of all transactions are done by means of credit card a good gaming merchant account is required. The remaining 5% will be e-wallets and crypto which can wait for your casino to launc before you worry about them. In my opinion, I would not be too concerned with e-wallets and would focus on a good credit card solution.

Who is going to build you website?

he game provider will give you the API feeds to their games and in some cases will also provide you with a templated casino. If you are looking for something more enhancced, you will likely want to get someone to build a casino for you from the ground up.

How are you going to do your marketing?

The most important of it all. How are you going to find your clients? I have met many a casino operator with great software, fast servers, the right license and all the payment solutions you can imagine. But no customers…

Do not start, unless you know how you are going to reach end users.

Where do you plan to host your casino?

Hosting is super important and many of the more popular webhosting providers will not host an online casino. While small casinos can get away with it, the last thing you want is to have your servers ripped from the proverbial racks for breaking a hosting companies terms and conditions. Fortunately, you are reading this on a hosting website and you can rent any of our gambling VPS servers which will suit your needs.

For more information:

At this point you should have enogh information in terms of how to start an online casino. I would suggest you get onto some software providers for priciung, download our licensing documents for pricing and then think about how you plan to get your product to market. Once you know all of these, get in touch – my details are all over this site!

As gambling is regulated by state and territory, you can review the links under the “Gambling and Licencing” heading.

Get in touch:

How to start an online casino

FURTHER INFORMATION ON CURACAO GAMBLING LICENSES

We wrote an article on Curacao Gambling License which may be of interest to you should you be looking for alternative casino licensing information.

Tom Horn Gaming

tom horn gaming logo

Founded in 2008 Tom Horn Gaming is an omni-channel software supplier that prides itself on making games that are highly captivating with commercially successful content that players want to play. They provide end to end solutions with a turnkey option including license, hardware, company structure and payment processing.

Tom Horn Gaming specialties include online gaming, online casino, casino games, games integration, land-based/retail system for bet shops, custom games development and video lottery terminals (VLT). To round off this impressive repertoire they also offer comprehensive legal services and their own payment solutions to operators.

Online Game Integration

Tom Horn Gaming offers a full suite of casino games available in twelve different languages. Eye-catching graphics and engaging maths models have been carefully developed to suit players in an international market, causing Tom Horn Gaming to support all currencies for all players. Having a comprehensive understanding of the end users experience, they have built in features such as the ‘free game bonus’ feature, allowing operators to create campaigns to give their players free games and progressive jackpots to attract more customers. Their fully integrated reporting system enables operators to keep track of their business statistics and numbers through an API.

Land Based Gaming

Designing the system from the ground up has allowed them to develop the ideal system. Tom Horn Gaming prides itself on providing a hassle-free option for its clients. Clients do not need to purchase any expensive equipment and can be set up and operational within a matter of hours, making their system an attractive investment for any business. In addition, their portfolio of casino games includes over 100 choices, ensuring customers always have something to entertain them.

This system and can also be adapted to several types of operations:

  • Video Lottery Terminals: Programs that are compatible with various devices such as button boards and dual monitors and bill acceptors.
  • Betshops: Ideal for clients with an established internet based business that wishes to transition into gaming.

Tom Horn Gaming boasts the following features:

  • Over 100 games with stunning graphics and attractive pay outs
  • Tree structure with unlimited levels of terminals/shops/agents for network management
  • Proven and certified math model
  • Compatible with bill acceptors and printers
  • Customized lobby design and game settings
  • Customizable jackpot system, with contribution per terminal/shop/agent
  • Seamless API integration with e-commerce systems to promote your own products
  • API for integrating third-party platforms and special payment systems
  • Financial services and payment tools tailored to meet the legal frameworks of local markets
  • Web-based back office with full reporting, credits and network management
  • Technical support 24/7

Tom Horn Gaming lives up to their own motto every day; “our passion is your entertainment; when you have fun, so do we”. Bringing a decade of experience to the table partnering with Tom Horn Gaming is always a winning combination.

Get in touch:

I have years of experience with gambling hosting, casino games, Curacao gambling licensing and online casinos

FURTHER INFORMATION ON CURACAO GAMBLING LICENSES

We wrote an article on Curacao Gambling License which may be of interest to you should you be looking for further information.

Tipping point gaming

tipping point gaming

Tipping Point Gaming are pioneers in the research, design and commercialization of aftermarket server-based gaming equipment, systems and applications. Their aim is to streamline the delivery and management of wager-based side games, event-based bonusing and targeted promotions.

Through their Boost Gaming platform, they offer casinos and their players limitless application options to increase player loyalty, boost revenues and create new revenue opportunities – all without interrupting game play.

The Boost Gaming platform is ideal for experiential marketers. Operators can create bonus games that deliver a consistent experience regardless of the game players are playing. This helps casinos to maintain a consistent branded connection with their customers. It also offers a simple to understand, real money, wager-based side betting system that is designed not to compete with the experience of the main game. This system keeps players attention and gives them an additional boost of excitement. By keeping players engaged and offering game choices, mid-session players enjoy an immersive, multi-wagering/multi-tasking experience.

The Boost Gaming Platform also allows casino operators to convert their existing single-use gaming machines into multi-dimensional open games. This delivery system puts them in control of the content and applications on their slot floor.

Many games on the casino floor under-perform house average. The usual course of action would be to replace this game with a new game via a conversion kit. However, there is no guarantee that the new game will be more profitable and, more often than not, these new games do not prove to meet or exceed house average. The other possibility is that not only will the new game be less profitable, but you may also alienate some of the customers who enjoyed the previously replaced game.

So instead of replacing the old games, Boost games enables them to remain available to that same set of loyal players whilst boosting the game library to appeal to a broader customer base. Through the Boost Gaming platform and growing gaming content, operators can increase the game selection of an under-performing game to increase use and revenue without the costly risk of a conversion kit or acquiring a new gaming asset.

Boost Poker is the natural side-bet for the video poker fanatic who wants to put more action in play, while Boost Keno is a “lottery-style” game that is most suited for players who enjoy video Keno.

For side-betting games, operators can pool many machines together to create a branded progressive jackpot. As a result of this strategy the progressive jackpot will in turn be larger and more enticing for the players.

Boost-BI is an advanced analytical application that allows the casino operator to analyse the players betting habits on every wager they place. This allows the casino to analyse, in-depth, how players react on specific events over a given gaming session.

With such extensive data, operators can determine the behavioural changes of the player during a gaming session. This allows the casino to implement effective change in their business to boost profitability.

By partnering with Tipping Point Gaming you will benefit from their innovation, creativity and determination to further change the industry, not one change at a time but rather change at one swift moment in time.

Get in touch:

I have years of experience with gambling hosting, casino games, Curacao gambling licensing and online casinos

FURTHER INFORMATION ON CURACAO GAMBLING LICENSES

We wrote an article on Curacao Gambling License which may be of interest to you should you be looking for further information.